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Breakthrough Advertising, by Eugene M. Schwartz
Ebook Breakthrough Advertising, by Eugene M. Schwartz
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2004. First Edition. Glossy hardcover. No dust jacket. 236 pages.
- Sales Rank: #244569 in Books
- Published on: 2004-01-01
- Format: Unabridged
- Number of items: 1
- Binding: Hardcover
- 236 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
The only marketing book I’ve read twice before finishing once
By James Sitzeman
The only marketing book I’ve read twice before finishing once… HIGHLY recommended for copywriters, advertisers, marketers, consultants, and anyone in the golf business.
… it’s worth mentioning that 90% of the content I read in this book has never been in the hundreds of other marketing/advertising books I’ve read.
Only one person, Michael Masterson, a student of Eugene Schwartz, touches on levels of prospect sophistication and how to approach (and create new) markets based on the prospect’s level of desire awareness.
Read it twice... and it's worth every penny... I hesitated for a moment, but very happy I dropped the $140 after reading it!!
4 of 4 people found the following review helpful.
Advanced concepts of the psychology of marketing
By Chuck Rylant
Whether you value this book or not depends on your current knowledge, writing experience and level of desire to become really good.
This in not a book for beginners learning the fundamentals of advertising as the title alone could lead one to believe.
This book is for the advanced student and creator of copywriting for direct response campaigns. If you are not familiar with "direct response," you are not ready for this book.
If you have a thorough understanding of the basics, and you done your share of testing, then you will be ready for this book. It is and advanced study of the science of copywriting and advertising campaigns. This is for someone who has already had some wins under their belt and is now ready to take their skills to the next level.
The downside is that this book is not easy to read. It is dry and boring. Expect it to take you a long time to get through and to really grasp it, you should study this like a text book--highlighter in hand and multiple passes at it.
8 of 8 people found the following review helpful.
If you lack 1st-hand knowledge this book will go over your head
By Loren Woirhaye
I put off writing about this book until I had read it
several times. I put off buying it for awhile because
it's so overpriced.
This shouldn't be the first copywriting book you read.
I would say you should be thoroughly in the mix as a
marketer and hiring copywriters or doing it yourself
to even comprehend this book.
It's position a golden key to advertising mastery is
probably deserved. There are insights here which are
profound in their implications.
Invaluable resource for serious marketers and copywriters.
Not a good investment if you are just starting out. Read
all the copywriting classics first... and more than once.
Then write a lot of copy. Then get this book and you'll
have a point of reference to understand how the information
here can make you better.
I'm not telling you much about what is in the book. Other
reviewers who are stronger writers than I have already
told you what is in it. I'll just say you need a certain
level of maturity in the way you think and do marketing to
grasp the lessons in this book.
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